Cosmetic Bottles - Cosmetic Packaging: What Are The Characteristics Of Trends?

Posted 2020-11-23 emilypacking

There are certain differences in products, of which cosmetics are the most obvious. In addition to the differences in the nature of the product itself, cosmetics have different grades. In order to distinguish the grade of cosmetics, people often use different packaging materials and methods to reflect. With the intensification of competition in the cosmetics market and the development trend of the packaging design industry, people have different requirements for the design requirements of packaging materials, packaging containers and cosmetic packaging. We summarize the six main features of cosmetic packaging design.

1. Diversification of cosmetic packaging containers.

Due to the intensified competition in the cosmetics market, various manufacturers‘ investment in cosmetic packaging is also growing. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified, which is convenient for consumers to choose. For high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology caused by curiosity. Therefore, different packaging containers are used to meet different consumption levels.

2. Serialization of cosmetic packaging design.

The so-called serialized packaging design refers to the same type of product packaging design based on uniform trademark patterns and text fonts, with different colors, water lines or shapes. The requirements are the same and the same is different. It is both diverse and holistic. In the practical application of cosmetic packaging, there are usually two situations:

First, the same brand and different functional cosmetics are packaged in series to facilitate consumer purchase, while making the overall price lower than the total price of the individual purchase. For example, a series of branded cosmetics maintains the overall design style, and then uses a larger container to package and package various cosmetics as a sales unit for overall sales;

The second is a series of cosmetics with the same brand, the same main function but different auxiliary functions in the packaging design, or a series of cosmetics with the same brand, the same function but different formulations. For example, a brand of various moisturizers, the main function is skin care, but the auxiliary functions are different, just like a brand of various moisturizers, its function is clean, but the manufacturing formula is different. For this series of cosmetics, in the packaging design, it should meet the characteristics of the series packaging design, not only to achieve the role of series packaging, but also to facilitate consumer choice.

3. The application of plastic materials and composite materials in cosmetic packaging is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified.

4. The use of glass bottles is limited.

Due to the inherent disadvantages of glass bottles (eg bulky, fragile, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging, they are usually packaged in plastic or composite containers, and high-end cosmetics. Or volatile, audible cosmetics (such as perfume) are usually packaged in glass bottles.

5. Some cosmetics, such as mousses, perfumes and other products, use spray packaging and other packaging forms to facilitate consumer use. Cosmetic packaging is increasingly focused on the structural design and accessory design of the container, which makes the consumer easy to grasp, easy to use and easy to quantify in a variety of environments.

6, the packaging of cosmetics should be more and more developed according to individual needs.

The packaging of cosmetics must correctly convey the cosmetic characteristics required by different personal consumption needs, and express the aesthetic taste of different people in order to successfully realize the sales of cosmetics.

Ningbo RUICHANG Commodity Packaging CO , Ltd.   s a professional Chinese manufacturer and supplier of      Cosmetic Bottles   specializing in the production of lotion pumps, airless bottles, acrylic emulsion cans, cosmetic cans, etc. Click on our website to view a wide range of cosmetic bottle product images and information for your choice: https://www.ruichangpacking.com