<blockquote>
<p>A person's a person, no matter how small.</p>
- <cite>Dr. Suess</cite>
</blockquote>
p:before{
/*content: '"'; /*standard keyboard quote*/*/
content: "\201C"; /*last 4 digits of unicode from unicode-table.com */
color: red;
font-size: 20px;
}
/*repeat for closing quote using p:after and the appropriate unicode