INTERNATIONAL TEAM ASSIGNMENT

Posted 2020-12-07 treasuredd

1. Make our coffee making process into small videos and share them on social media such as YouTube and Facebook.

 

　　Posting coffee drink making process on social media platform such as YouTube, Facebook, Instagram, etc. can be very beneficial to promote the coffee shop’s own brand and enhance familiarity and interaction with customers. For example, people (local people/potential local customers) who watch these small videos on social media platform are going to be more interest in your coffee shop. They are going to see that the coffee (or not even limited to just coffee drinks) making process is clean and it uses high quality ingredients to product high standard coffees.

              

　　Also, through the video, people are going to see that you have the environment that they desire for a coffee shop.

       

　　Moreover, if someone (local) watch the coffee videos and they are curious/don’t understand something in the videos, there is a high chance that they will come to coffee shop and have a cup of coffee and interact with the people in the coffee shop.

 

　　These activities/actions generate revenue and overall the ROI is going to be high compare to the cost of making some small videos and post it social media platforms.

　　Attached are couple videos about teaching people how to make coffee and they have a lot of views on YouTube and this can be a guide on how to make the attractive videos

https://www.youtube.com/watch?v=jwWBa03JKlU

https://www.youtube.com/watch?v=aEHBmi1927g