How blockchain technology will transform digital marketing?

Posted 2021-04-29 PinolessTV

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How blockchain technology will transform digital marketing?

Written by Philip.M

As Einstein said- 'Everything Should Be Made as Simple as Possible, But Not Simpler'. The blockchain is a complicated beast, but it's the essential principles can be simplified. Essentially it means everyone stores a record (like a transaction).

The implications of Blockchain for Digital Marketing

1

Google makes well over four billion dollars a year from it's Google Display Network.

If Blockchain can verify that every user is a genuine user with 100% accuracy, and verify the website owner is only charging the advertiser for genuine clicks through to their site, then the website owner and the advertiser don't need a third part to arbitrate their agreement

2

Changing revenue models for publishers.

You could be faced with a little pop up in the corner of publishing sites which says something like 'want to view our content ad-free?

Without blockchain, these kinds of tiny payments just wouldn't make sense according to the smart insights

3

Gartner does not expect large returns on blockchain until 2025. Which means today companies will have to try different blockchain projects to determine if there is value for them in blockchain  source: gartner.com

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