The blockchain of food

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比特币火了以后,引起很大争议,有人说是划时代的创新,也有人说根本就是骗局。但是对于比特币所依赖的区块链技术,就没多少争议了,人们普遍认为它很有发展潜力。

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The blockchain of food

by Jenny Splitter

Blockchain technology isn't new. Created in 2008, it is the underlying technology that makes Bitcoin a "trustless" and transparent cryptocurrency(加密货币) network. Savvy(懂行的) observers soon realized that blockchain could be used in all sorts of different industries, including finance, real estate and the food industry.

blockchain /ˈblɒktʃeɪn/ n. 区块链(由block和chain组成)
underlying /ˌʌndəˈlaɪɪŋ/ adj. 基础的、底层的
Bitcoin 比特币
trustless /ˈtrʌstləs/ adj. 没有信任的(由trust加上表示否定的后缀-less变成形容词。因为比特币不需要一个被信任的中心服务器,所以被称为trustless)
transparent /trænˈspær(ə)nt/ adj. 透明的
network /ˈnetwɜːk/ n. 网络
observer /əbˈzɜːvə(r)/ n. 观察者(由observe加上表示人的后缀-er)
industry /ˈɪndəstri/ n. 行业
finance /ˈfaɪnæns/ n. 金融业
estate /ɪˈsteɪt/ n. 地产、房产(real estate就是房地产的意思)

Ripe.io, an agritech startup, wants to use blockchain technology to transform the food industry. One of its first forays(涉足) into food was the Internet of Tomatoes project.

agritech /ˈæɡrɪtek/ n. 农业科技(是agricultural technology的缩写)
startup /ˈstɑːtʌp/ n. 初创公司(由start和up组成)
transform /trænsˈfɔːm/ v. 彻底改变
project /ˈprɒdʒekt/ n. 项目

Ripe.io set out to use blockchain technology to compile a wealth of data from the farm and apply it to growing a better tomato. Using farmers and sensor(传感器) machines, the project collected information on everything from temperature to humidity, down to the chemistry reading of a tomato.

set out 开始
compile /kəmˈpaɪl/ v. 汇编、编制
a wealth /welθ/ of 很多
data /ˈdeɪtə/ n. 数据
apply /əˈplaɪ/ v. 应用
humidity /hjuːˈmɪdəti/ n. 湿度(由humid加后缀-ity变成名词)
down to 直到
reading /ˈriːdɪŋ/ n. (仪表的)读数

It turns out what consumers might think of as a relatively simple food, the tomato, can generate a whole lot of information. It's not just the data, of course. In the food industry, many food suppliers and producers have internal mechanisms to verify quality, taste and food safety, but what they do not necessarily have is a way to share that information with the rest of their supply chain.

turn out 结果是
consumer /kənˈsjuːmə(r)/ n. 消费者
relatively /ˈrelətɪvli/ adv. 相对地(由relative加后缀-ly变成副词)
generate /ˈdʒenəreɪt/ v. 产生
whole /həʊl/ adj. 在这里表示强调
supplier /səˈplaɪə(r)/ n. 供应商(由supply加上表示人的后缀-er)
producer /prəˈdjuːsə(r)/ n. 生产者(由produce加上表示人的后缀-er)
internal /ɪnˈtɜːn(ə)l/ adj. 内部的
mechanism /ˈmekənɪz(ə)m/ n. 机制
verify /ˈverɪfaɪ/ v. 核实、验证
quality /ˈkwɒləti/ n. 质量
safety /ˈseɪfti/ n. 安全(由safe派生而来)
not necessarily /ˈnesəserɪli/ 不一定
supply /səˈplaɪ/ n. 供应、供应量
chain /tʃeɪn/ n. 链条(supply chain就是供应链的意思)

Blockchain technology could potentially be used to create a whole new level of transparency in the food system. "The data that's now stuck in all the different silos(筒仓) throughout the food supply chain can be brought together into this magical object that we've called a food bundle," explains cofounder(联合创办人) and president Phil Harris.

potentially /pəˈtenʃ(ə)li/ adv. 潜在地、可能地(由potential加后缀-ly变成副词)
level /ˈlev(ə)l/ n. 水平
transparency /trænˈspær(ə)nsi/ n. 透明度
stuck /stʌk/ adj. 不能动的、被卡住的
throughout /θruːˈaʊt/ prep. 遍及
magical /ˈmædʒɪk(ə)l/ adj. 有魔力的
object /ˈɒbdʒɪkt/ n. 物体、物品
bundle /ˈbʌnd(ə)l/ n. 束、捆
president /ˈprezɪd(ə)nt/ n. 总裁

That "food bundle" – or bundle of food-related data – can then be shared with all of the participants in the blockchain, which could be a cattle rancher(牧场主) in Texas or a beef buyer for Walmart. "If you're able to get participation and collaboration from all the farmers, distributors, the people who play a part in all this," cofounder and CEO Raja Ramachandran explains, "you'll have better ways to showcase(展示) that food."

related /rɪˈleɪtɪd/ adj. 有联系的
participant /pɑːˈtɪsɪp(ə)nt/ n. 参与者
cattle /ˈkæt(ə)l/ n. 牛
Texas 得克萨斯州
Walmart 沃尔玛
participation /pɑːˌtɪsɪˈpeɪʃ(ə)n/ n. 参与(由participate加后缀-ion变成名词)
collaboration /kəˌlæbəˈreɪʃ(ə)n/ n. 合作、协作
distributor /dɪˈstrɪbjətə(r)/ n. 经销商(由distribute加上表示人的后缀-or)

The potential within the food system seems limitless. The most obvious application is increased transparency for consumers, as blockchain offers food producers a way to go beyond food labels like "sustainable" or "natural" and provide a whole new level of detail about the food they're about to purchase.

potential /pəˈtenʃ(ə)l/ n. 潜力
limitless /ˈlɪmɪtləs/ adj. 无限制的(由limit加上表示否定的后缀-less变成形容词)
application /ˌæplɪˈkeɪʃ(ə)n/ n. 应用
sustainable /səˈsteɪnəb(ə)l/ adj. 可持续发展的(指基本上不影响环境)
purchase /ˈpɜːtʃəs/ v. 购买

But the technology can be used to increase collaboration within the food system itself, too. Ramachandran was surprised by how eager food producers were to share information. "You might think these companies would want to keep those doors sort of closed, it's actually quite the opposite."

eager /ˈiːɡə(r)/ adj. 急切的、热切的
quite the opposite 完全相反

英文原文节选自 Forbes

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