WISPARK EVENT | DIOR 男士滑雪限定系列限时精品店

Posted 2021-04-27 WISPARK Group迅智集团

WISPARK为DIOR迪奥2020冬季男士滑雪系列打造的男装限时精品店于11月6日至16日空降上海恒隆广场，呈献男装艺术总监金·琼斯（KIM JONES）的首个男士滑雪限定系列。该限时精品店通体铺陈MESH电子屏幕，并投映以金·琼斯（KIM JONES）特别设计的雪花图案，在闪烁变换的光影之中，感受冬季滑雪运动的独特魅力。

WISPARK brought an exclusive space for 2020 Dior Men Spring Ski Capsule, designed by artistic director Kim Jones, in Shanghai Plaza 66 mall from Nov. 6th to 16th. The pop-up store features mesh screen and specially designed “SKI” pattern to experience the unique charm of winter skiing in the flashing light and shadow.

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POP-UP STORE

该限定系列由DIOR迪奥男装艺术总监金·琼斯（KIM JONES）携手专业运动品牌DESCENTE、AK SKI与POC，融合卓越技术与精湛工艺，倾心打造，包含款式多样的滑雪服、滑雪板及滑雪配饰。这些别出心裁的单品轻盈舒适，能够轻松应对各种运动场景，无论是高山滑雪还是雪地漫步，皆以休闲运动风范，诠释精致时髦的生活方式。

The Ski Capsule, a collection of ready-to-wear, skis, snowboards and accessories, was designed by Kim Jones, artistic director of men’s collections, in close collaboration with specialist brands Descente, AK Skis and POC, creative encounters that offer the best of technology and savoir-faire. Stylistic signatures of a sportswear silhouette, these high-performance pieces, embellished with the “Dior” logo, combine cutting-edge expertise and minimalist design for a daring look. With their relaxed attitude, these unique, light and comfortable pieces are suited to all aspects of skiing – be it on the slopes or hanging out on the snow front – embodying a new way of life.

SKI CAPSULE

滑动解锁>>>>>>

   精品店内的沉浸式空间同样通体铺陈MESH 电子屏幕，并投以OBLIQUE图案，在光影变化中，B27 运动鞋独到诠释迪奥男装艺术总监金·琼斯（KIM JONES）崇尚的运动风范，为现代男士呈献新颖的时尚态度。

   全新 B27 运动鞋汲取多元灵感，从八十年代网球运动鞋的复古外观，到滑板运动的潮流元素，兼收并蓄，塑造独具动感活力与摩登气息的精致设计，以低帮及高帮款式所呈现。这款全新必备鞋履为迪奥的典藏传承再赋新彩，尽显现代优雅格调。

The internal immersive space, completely covered with the mesh screen, showing the specially designed “OBLIQUE” pattern by Kim Jones, unveils the B27 sneakers, a new fashion statement for men and an expression of the sportswear spirit Kim Jones, Artistic Director of Dior men's collections, adores. Channeling diverse inspirations, from the vintage look of '80s tennis shoes to the skateboarding universe, these new sneakers feature an urban, sporty and refined line.

 B27 SNEAKERS

ACCOUNT: KRIS WANG, LARA LO

PRODUCTION: HARPER FU, SOL JIN

DESIGNER: HOLIE WANG, BAN LU

PHOTO BY: 金洁

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