大型线下活动｜Sephora与商业智能

Posted 2021-04-20 一度AI

相信对绝大部分女生来说，SEPHORA（丝芙兰）都不陌生。Sephora于1969年成立于法国，目前隶属全球著名奢侈品集团LVMH旗下。作为名副其实的全球香水化妆品零售巨头，它不仅在全球33个国家拥有约2300家店铺，更积极地通过发展旗下网站、移动应用，多媒体等渠道为顾客提供种类丰富质量有保证的商品与美妆类服务。

      和麦当劳、7-Eleven、H&M等大型连锁品牌一样，Sephora的成功也绝非偶然，而是得益于聪明的商业布局和决策。当我们在Sephora买买买时，我们可能很少关心作为一家零售商，Sephora是如何将当下最先进的商业智能和数据分析融入到公司的运营当中。

 

     因此，本周日我们请到了一位大咖嘉宾 -- Sephora亚洲BI的负责人Christel Bouvron，给大家分享一下商业智能的魔力。点击阅读原文即可注册报名！

1. The BI mission: Why companies are hiring BI teams and the value they bring to the company.

2. How Sephora are achieving this: What they've done and how, and they we've learned along the way. 

3. Working between the business and tech: how we translate needs and action items between the two in an effort to make sense of the data

黄小明

Christel Bouvron is Head of Business Intelligence at Sephora Asia, where she leads the company's efforts in driving data-driven decision-making. She works with teams across the organization to measure their performance, as well as use data to solve challenges. She joined Sephora in 2016 to lead BI in Southeast Asia and has since started supporting the China business as well. 

She was previously Head of Analytics at Grab, where she led both Business and Product Analytics teams. She has worked at Thomson Reuters in business and marketing analytics, as well as Frontier Strategy Group doing research. 

Christel has an MBA from the Tuck School of Business at Dartmouth and a BA from the University of Notre Dame.

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