关于seo的补充优化以及详细分析

Posted 2021-06-16 郝峰Vip

谷歌搜索引擎中心

如何让您的网站出现在谷歌的搜索引擎中(seo)

网址： https://developers.google.com/search

网页性能分析—谷歌

https://developers.google.com/speed/pagespeed/insights/

6. At the moment we have implemented a unique url for the pages of the site. However, the title and description meta tags remain the same for all pages. Meta-tag templates by page type must be set as follows:

• For product category pages (e.g. https://www.buydo.com/classifiCation?id=fdce315dad00463b855256583fb3519f&leve=2 ):
• Title: {category name} on Buydo. {number of products} Free Shipping Products.
• Description: Best selection of {category name in lowercase} products. You’re sure to find what you’re looking for, because we have as many as {number of products} {category name in lowercase} products!
• For product categories (e.g. https://www.buydo.com/goodsDetail?id=87174aaee8064cab8d7f2bf72038a2d4&storeId=BDU19PU2GF67)
• Title: {title of product} Buy on Buydo
• Description: Best {category name in lowercase} products possible. Buy now - free shipping!
• Main page (https://www.buydo.com/):
• Title: Buydo.com: Online Shopping for Jewelry, Sports, Toys, Beauty, Mobile & more
• Description: Free delivery on millions of item. Low prices across earth’s biggest selection of jewelry & watches, automobiles & motorcycles, sports & outdoors, computer & office, toys & pet supplies, consumer electronics, women’s fashion, bags & shoes, beauty & personal care, mobile & accessories, home improvement & tools, men’s apparel, home & appliances, baby & kids & just about anything else.

5. All links leading to other pages (for example, product categories or product cards) are implemented through js. This prevents pages from being correctly indexed by search engines. It is necessary to implement all internal links using html tags . Without this fix is not possible to perform SEO optimization.

6. Alt images are now empty. They must be filled in automatically:

• All product announcements in categories, on the main page and anywhere else (for example https://drive.google.com/file/d/1jDmhYx_uTAziU09qEEIcGQt4QgGuXaXk/view?usp=drivesdk) must have the name of the corresponding product in the alt tag.
• Pictures of slider on main page (https://drive.google.com/file/d/19sLPpTxNC6E8IZDMC0N1h8G_Sloj-QNJ/view?usp=drivesdk) must have possibility to write alt manually when adding these pictures in admin panel. This field must be set as a mandatory condition for publication.
• Inside product cards https://drive.google.com/file/d/1Hg8BJrmJcgP_SYUCKpfWNysol1j2J9qP/view?usp=drivesdk images should be automatically prescribed alt: {name of product} {N}, where N is the serial number of the image.

8. All site pages should always be set Last-Modified and If-Modified-Since headers. This is important for speed of indexing and reindexing pages. You need to set them correctly. Check here https://last-modified.com/ru/

9. The site has no correct 404 error page:

• When I enter a link to a product card with an error (for example https://www.buydo.com/goodsDetail?id=ee5444d1d62954247072841ae8&storeId=BDU19PU2GF67) it gives me an empty card template - https://drive.google.com/file/d/1Go1yBf3ALXtfXF59lBdDiUS8ZywPmLW9/view?usp=drivesdk. And should give out a 404 page.
• When entering any other non-existent url I am redirected to the main page. This should not be the case, you need to create and configure a 404 page return for non-existent pages of the site.

11. Another factor that uniqueizes the pages of the site - the meta-tag canonical. It should be added to the head section of all unique pages and categories. Detailed instructions for the introduction of this tag is written by Google itself - https://support.google.com/webmasters/answer/139066?hl=ru.

Links in breadcrumbs are not composed correctly relative to html rules - https://drive.google.com/file/d/1mFWUF0mtAs6vcdSWnaPGJ_punxY-39Rm/view?usp=drivesdk. They lack the href parameter. You need to add it with correct links to the corresponding page links. This is important for linking.

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6. 目前，我们已经为网站页面实现了唯一的url。但是，所有页面的标题和描述元标签保持不变。必须按页面类型设置元标签模板，如下所示:
   -对于产品类别页面 (例如 https://www.buydo.com/classifiCation?id=fdce315dad00463b855256583fb3519f&leve=2 ):
   -标题: Buydo上的 {类别名称}。{产品数量} 包邮产品。
   -描述: {小写类别名称} 产品的最佳选择。您一定会找到您要找的东西，因为我们有多达 {产品数量} {小写类别名称} 产品!
   -对于产品类别 (例如 https://www.buydo.com/goodsDetail?id=87174aaee8064cab8d7f2bf72038a2d4&storeId=BDU19PU2GF67 )
   -标题: {产品标题} 在Buydo上购买
   -描述: 最好的 {小写类别名称} 产品。立即购买-免运费!
   -主页 ( https://www.buydo.com/ ):
   -标题: Buydo.com: 珠宝、运动、玩具、美容、手机等的网上购物
   -描述: 数百万件商品免费送货。全球最大的珠宝和手表、汽车和摩托车、运动和户外、电脑和办公室、玩具和宠物用品、消费电子产品、女性时尚、箱包和鞋子、美容与个人护理，移动与配件，家居装饰与工具，男装，家用与电器，婴儿和儿童及其他任何东西。

7. 所有指向其他页面 (例如，产品类别或产品卡) 的链接都是通过js实现的。这将阻止搜索引擎正确索引页面。有必要使用html标签 实现所有内部链接。如果没有此修复程序，则无法执行SEO优化。

8. Alt图像现在为空。必须自动填写:
   -所有类别的产品公告，在主页和其他任何地方 (例如 https://drive.google.com/file/d/1jDmhYx_uTAziU09qEEIcGQt4QgGuXaXk/view?usp=drivesdk ) 必须在alt标签中包含相应产品的名称。
   -主页上滑块的图片 ( https://drive.google.com/file/d/19sLPpTxNC6E8IZDMC0N1h8G_Sloj-QNJ/view?usp=drivesdk ) 在管理面板中添加这些图片时，必须可以手动编写alt。必须将此字段设置为发布的强制性条件。
   -内部产品卡 https://drive.google.com/file/d/1Hg8BJrmJcgP_SYUCKpfWNysol1j2J9qP/view?usp=drivesdk 图像应自动指定alt: {产品名称} {N}，其中N是图像的序列号。

9. 所有网站页面应始终设置为 “最后修改” 和 “如果修改，自” 标题。这对于页面索引和重新索引的速度非常重要。您需要正确设置它们。检查这里 https://last-modified.com/ru/

10. 网站没有正确的404错误页面:
    -当我输入带有错误的产品卡链接时 (例如 https://www.buydo.com/goodsDetail?id=ee5444d1d62954247072841ae8&storeId=BDU19PU2GF67 ) 它给了我一个空卡模板- https://drive.google.com/file/d/1Go1yBf3ALXtfXF59lBdDiUS8ZywPmLW9/view?usp=drivesdk 。并且应该给出404页。
    -当输入任何其他不存在的网址时，我会被重定向到主页。不应该是这种情况，您需要为站点中不存在的页面创建和配置404页返回。

11. 唯一限制网站页面的另一个因素-元标签规范。应将其添加到所有唯一页面和类别的标题部分。介绍此标签的详细说明由Google自己编写- https://support.google.com/webmasters/answer/139066?hl=ru 。

面包屑中的链接相对于html规则没有正确组合- https://drive.google.com/file/d/1mFWUF0mtAs6vcdSWnaPGJ_punxY-39Rm/view?usp=drivesdk 。它们缺少href参数。您需要将其添加到相应页面链接的正确链接。这对于链接很重要。