a {
text-decoration: none;
font-weight: 600;
display: block;
font-size: 1.2em;
transition: top .3s cubic-bezier(.20,.85,.45,1)
}
#menu a {
position: relative;
top: 0
}
#menu a .label {
color: #999;
line-height: 35px
}
#menu a .label::after {
content: attr(data-label); /* Value from 'data-label' attribute */
display: block;
color: #25589a
}
#menu ul {
height: 40px;
overflow: hidden;
background: #eee
}
#menu li {
margin: 0 12px;
float: left;
list-style: none
}
#menu a:hover {
top: -35px
}
<nav id="menu">
<ul>
<li>
<a href="/">
<span data-label="Home" class="label">Home</span>
</a>
</li>
<li>
<a href="/info">
<span data-label="Info" class="label">Info</span>
</a>
</li>
<li>
<a href="/contact">
<span data-label="Us" class="label">Contact</span>
</a>
</li>
</ul>
</nav>
<!--
The value in data-label will be used in the CSS to create a pseudo-element with ::after.
-->