## Facts
* Less than 2% tap read more
* Just change from horizontal to vertical angry bird can increase 13% download
* Paper app get 33% better conversion from localizing
* Play store can run A/B test
## References
* https://splitmetrics.com/blog/app-store-screenshots-guide/
* https://www.appshots.io/app-screenshot-guide
* https://medium.com/@theapplaunchpad/how-to-create-great-screenshots-for-your-app-on-app-store-13e107af260e