javascript [adw-提高廉价转换关键字的出价] #adwords_scripts

Posted 2021-05-04

function main() {
  //For keywords with less than $5 CPC, let's pump those bids up by 35%
  var AMAZING_COST_PER_CONV = 5;
  var AMAZING_BID_INCREASE_AMOUNT = .35;
  
  //For keywords with between $5 and $8 CPCs, we will only increase the bids by 20%
  var GREAT_COST_PER_CONV = 8;
  var GREAT_BID_INCREASE_AMOUNT = .20;
  
  var kw_iter = AdWordsApp.keywords()
    .withCondition("Status = ENABLED")
    .get();
  
  while(kw_iter.hasNext()) {
    var kw = kw_iter.next();
    var kw_stats = kw.getStatsFor("LAST_30_DAYS");
    var cost = kw_stats.getCost();
    var conversions = kw_stats.getConversions();
    if(conversions > 0) {
      var cost_per_conversion = (cost/(conversions*1.0));
      
      if(cost_per_conversion <= AMAZING_COST_PER_CONV) {
        kw.setMaxCpc(kw.getMaxCpc() * (1+AMAZING_BID_INCREASE_AMOUNT));
      }
      else if(cost_per_conversion <= GREAT_COST_PER_CONV) {
        kw.setMaxCpc(kw.getMaxCpc() * (1+GREAT_BID_INCREASE_AMOUNT));
      }
    }else{
      //no conversions on this keyword
      //we will deal with that later
      continue;
    }
  }
}