credit to @swardley
The last decade of cloud ...
2008, Virtualization is the Future of Enterprise Computing
http://news.sys-con.com/node/490704
2009, Hybrid Cloud is the smart strategy
https://www.cio.com/article/2427815/data-center/how-to-build-a-hybrid-cloud-computing-strategy.html
2010, Private Cloud is more Cost Effective
http://wikibon.org/wiki/v/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_over_$1B
2011, Enterprise cloud adoption will bypass the public cloud entirely
https://www.wired.com/insights/2011/12/moores-law-cloud/
2012, Forget Public Cloudx, It's All About Hyper-Hybrid
https://www.cio.com/article/2399532/cloud-computing/forget-public-cloud-or-private-cloud--it-s-all-about-hyper-hybrid.html
2013, OpenStack will outshine AWS
https://searchcloudcomputing.techtarget.com/feature/Open-source-cloud-will-outshine-AWS-says-OpenStack-founder
2014, Amazon Is Facing A Cloud Crisis, As Microsoft Muscles In
https://www.forbes.com/sites/georgeanders/2014/07/28/amazon-is-facing-a-cloud-crisis-as-microsoft-muscles-in/#3e882e5e4409
2015, Why IBM is dominating the cloud
https://www.ibmbigdatahub.com/blog/secret-reason-why-ibm-dominating-cloud
2016, How Google will beat Amazon's cloud
https://www.zdnet.com/article/how-google-will-beat-amazons-cloud/
2017, Why Oracle Thinks It Can Beat Amazon at Cloud
https://www.datacenterknowledge.com/data-center-podcast/why-oracle-thinks-it-can-beat-amazon-cloud
2018, Hybrid Cloud: It’s The New Future!
https://www.hcltech.com/blogs/hybrid-cloud-it-new-future
... yep, quality "advice" over the last decade. feel sorry for the poor souls who paid any attention.