BigQuery，如何复制“转化次数 | （增强）电子商务 |结账行为漏斗报告

Posted 2023-03-24

【中文标题】BigQuery，如何复制“转化次数 | （增强）电子商务 |结账行为漏斗报告

【英文标题】：BigQuery, How to replicate the 'Conversions | (Enhanced) Ecommerce | checkout behavior' funnel report

【发布时间】：2021-04-13 10:03:01

【问题描述】：

我构建了一个查询，允许我在 bigquery 中复制谷歌分析购物行为漏斗报告：

#standardSQL
select
  case when totals.newvisits = 1 then 'New visitor' else 'Returning visitor' end as user_type,
  count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as all_sessions,
  count(distinct case when hits.ecommerceaction.action_type = '2' then concat(fullvisitorid, cast(visitstarttime as string)) else null end) as sessions_with_product_views,
  count(distinct case when hits.ecommerceaction.action_type = '3' then concat(fullvisitorid, cast(visitstarttime as string)) else null end) as sessions_with_add_to_card,
  count(distinct case when hits.ecommerceaction.action_type = '5' then concat(fullvisitorid, cast(visitstarttime as string)) else null end) as sessions_with_check_out,
  count(distinct case when hits.ecommerceaction.action_type = '6' then concat(fullvisitorid, cast(visitstarttime as string)) else null end) as sessions_with_transactions
from
  `dataset.ga.ga_sessions_20210410`,
  unnest(hits) as hits,
  unnest(product) as product
where
  totals.visits = 1
group by
  user_type
order by
  all_sessions desc

结果如下：

这是用于会话的，我也有类似的用于放弃的。 我找不到任何提供结帐阶段的字段，因此我也可以复制结帐报告渠道。这些阶段是“当前订单”、“运输计费方式”、“订单确认”和相对下降。 给出购物阶段的字段是“hits.ecommerceaction.action_type”，是否有用于结帐的字段？

【参考方案1】：

您可以使用 hits.eCommerceAction.step 来获取结帐流程的步骤。

当通过命中指定结帐步骤时会填充此字段。